Blue ocean strategy is simply a repackaged version of Bowmans hybrid Essay

Blue naval strategy is simply a repackaged version of Bowmans hybrid strategy - Essay Examplevalue creation in order to be differentiated in the industry. Blue navals strategy is an echo of bowmans surmisal since they both base on cost and value addition in order to create red-hot demands.Blue Ocean theory explains that for companies to create value innovation, the companies must employ lower costs and speciality measures. Wiley 2015 adds Bowmans theory involves product differentiation and cost leadership as some of its principal(prenominal) strategies. In cost leadership, companies thrive to offer commodities at a lower cost but with a high value than the other low costs rivals. In product differentiation, volume forms a decisive component in its differentiation. The organizations offer low prices with high volume hence value creation. Blue Oceans theory uses the same Bowmans theory principles, to acquire the parvenu markets. Blue ocean theory achieves value innovation throug h costs cutting and differentiation to facilitate new markets. in that location is no added principle which distinct it from Hybrid theory, hence making it a replicate of Bowmans theory.The renowned Tata Motors developed the worlds cheapest machine Tata nano in order to create a new demand and value. The car is unique as it offers the same benefits of passenger vehicle but at a very cheap cost. The car costs $2,500 which was commemorate basically for customers affordance. The price was set without consideration of the companys production costs and margin. The company created a new demand which was initially unavailable deep down the market at a cheap price, and affordable by a bulk all customers. With the help of its partner and engineers, Tata Motors developed the cars features anew with its target customers in mind. The car was developed with a smaller engine than the current vehicles in order to minimize horsepower wastage within Indias cities which are over congested with tr affic jam.The company lacks competition due to its economies of scale. The company brought in renowned supplies,