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Cornerstone Graphics What is Web Page Design?   Ã‚  Ã‚  Ã‚  Ã‚  The World Wide Web is comprised of interconnected documents stored on the global network of computers known as the Internet. The documents are called Web pages. Linked pages are called Web sites. Web sites are uniquely formatted to provide information, collect information, and to capture the attention of consumers.   Ã‚  Ã‚  Ã‚  Ã‚  In today's global marketplace, a presence on the World Wide Web is vital to business success. Creating effective and appealing Web pages is both a skill and an art form that takes technical knowledge, creative abilities, and practice. Reasons for Developing a Web Site   Ã‚  Ã‚  Ã‚  Ã‚  Studies show that millions of people have access to the Internet at home and/or at work. Forecasts predict that in the near future, Internet access will be as ubiquitous as television and telephones, and those left off the Web will be left behind in competition.   Ã‚  Ã‚  Ã‚  Ã‚  Due to the vast numbers of Internet users around the world, it is simple and cost effective to contact customers, suppliers, and others on-line. The cost of maintaining a Web site is minimal, especially in comparison to other types of marketing. Savings are made throughout the organization, including travel and entertainment costs. Expand Customer Base   Ã‚  Ã‚  Ã‚  Ã‚  These same contacts will lead to business expansion opportunities, with a minimum of actual travel. Another benefit is that a huge amount of information about businesses, markets, regulations, etc. is available on-line. Research can be successfully accomplished from a home office, without requiring costly travel and time spent abroad. Flexibility   Ã‚  Ã‚  Ã‚  Ã‚  Work can be accomplished regardless of time zone differences and work habits. Not only can your staff use the Web to communicate with others, but also people around the world can contact you even in the middle of the night. Information is available 24 hours a day, seven days a week.   Ã‚  Ã‚  Ã‚  Ã‚  Web sites can be created to suit the customers' needs. Information, design, links, and other features can be developed per customer specifications. Sites can include as many or as few pages as the customer requires. Pages may include order forms, product catalogues, general information, contact names, and so on. Sites can link to existing sites, or other newly developed sites.