Advertising and Marketing Communications of Stella McCartney Assignment - 1

Advertising and Marketing Communications of Stella McCartney - Assignment Example led to the brand’s involvement in the design of Olympic kits for all the competition for both Paralympic games and London Olympics in the year 2012. Stella McCartney was also awarded an Honorary Fellowship by the University of Arts London. Stella McCartney is a modern designer brand that is popular for wearable and aspirational. Stella McCartney’s collection includes accessories, women’s ready-to-wear, eyewear, lingerie, fragrance, and kids wear. This brand is clearly conspicuous due to the blend of femininity and masculinity with the signature style that is characterized by natural confidence and sharp tailoring. Ecological and ethical values seem to be the core of this brand. This brand does not use leather, exotic skins, or fur in its products. However, the brand is well known for the vast use of innovation and creativity. Their products are produced using bio-synthetic and organic materials. At the moment, the brand operates 23 different stores in various locations, including London’s BromptonCross and Mayfair, Paris’ Palais Royal, Los Angeles’ West Hollywood, Tokyo, and Milan. At the moment, the brand collections are now available in more than 50 countries through wholesale accounts that include department stores and specialty shops. The brand has 600 wholesale accounts. However, the brand is also available in 100 couturiers through online sales. One of the communication efforts that have been used by the brand previously is the scholarship of design students who adhere to the brand’s ethical perceptions. This has been particularly effective in raising awareness about the brand’s corporate value. The band would also introduce their products through online platforms such as Twitter and Facebook, mobile application and partnership with department shops. These communication strategies have in a way worked well for the brand in the past.